Database Marketing | Casino Direct Mail Marketing

Quality Control, Your life depends on it!

mailman — Thu, 10 May 2012 17:17:03 +0000

Quality Control, or “QC”, is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both steps are crucial when preparing a [...]

Attention Marketers: Facebook is Not Your Friend

mailman — Wed, 09 May 2012 07:58:43 +0000

Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more value by spending 1/2 that time adding search engine content to your own website.
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Paul Erickson joins CSG Direct Mail

mailman — Sat, 05 May 2012 00:11:59 +0000

When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and 2012 is the beginning of “The Era of Paul“.

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2012 Casino Marketing Conference Returns to Paris Las Vegas

mailman — Fri, 04 May 2012 23:22:01 +0000

July 24-26, 2012!
Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos – virtually any gaming venue around [...]

FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

mailman — Mon, 30 Apr 2012 14:36:07 +0000

The most remarkable direct mail offer ever presented.

So the USPS is having another QR Barcode Summer Sale. This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart.

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the 21st Century Postal Service Act of 2012

mailman — Thu, 26 Apr 2012 15:26:21 +0000

The US Senate voted 62-37 yesterday to pass S. 1789 (as amended), the 21st Century Postal Service Act of 2012, as amended. Sixty votes were needed to pass the bill.

About S. 1789
S. 1789, as amended, works to refund the USPS billions [...]

Casino Direct Mail Romero Awards Deadline April 30th

mailman — Wed, 25 Apr 2012 06:10:48 +0000

Guest Blog from Dennis Conrad at Raving Consulting. The Casino Marketing Conference at Paris Las Vegas and the highly coveted Romero Direct Mail Awards are fast approaching.

From our friend Dennis Conrad…

There is only ONE competition in the gaming industry that truly acknowledges [...]

Boost Creative Services from CSG Direct Mail

mailman — Wed, 25 Apr 2012 05:52:11 +0000

Today I have the pleasure of introducing you to one of our dynamic creative design vendor-partners.

CSG Direct Mail has more Boost than ever.

Boost is a creative partner for everything over-the-top, effective and impressive.

Boost Creative is a top tier agency with [...]

How to Get Your Direct Mail Opened

mailman — Tue, 10 Apr 2012 06:44:30 +0000

Direct-mail is one of the most powerful marketing tools a casino has! Getting the highest direct mail response should be the goal but there is usually a lot of pressure to keep the costs down. These can be conflicting goals. If we don’t get our [...]